Novolife is a Thai herbal wellness company committed to producing premium-quality herbal products using traditional Thai medicinal knowledge and globally recognized production standards. With a focus on transparency, traceability, and scientific credibility, Novolife sought to reposition itself digitally for global reach. SFWP Experts partnered with the Novolife team to deliver a clean, multilingual website experience that emphasizes trust, tradition, and wellness—all while boosting SEO and enabling growth in both local and international markets
Project Overview
Industry
Herbal Wellness · Natural Health Products
Services
Web Design, Web Development, Content Strategy, UI/UX, SEO/SEM
Challenges
Underselling a strong heritage
Despite a rich background in Thai herbal medicine, the brand’s online presence lacked storytelling, structure, and global polish
Limited eCommerce and product education
Visitors couldn’t easily learn about key ingredients, certifications, or health applications
No multilingual or international SEO strategy
The site was not structured to attract global buyers or regional partners in health and wellness
Unclear product categorization
Users struggled to browse products by benefit, ingredient, or condition
Research & Discovery
Through competitive benchmarking and direct collaboration with Novolife’s product and export teams, we surfaced key user needs and brand differentiators:
Global users need scientific proof + cultural context
Combining modern language with traditional practice is essential for international trust
Ingredient-based navigation boosts conversion
Many users search by herbal ingredient (“kaffir lime,” “ginger extract”) or health benefit (“anti-inflammatory,” “digestive support”)
Certifications and standards build confidence
GMP, ISO, and sustainability callouts needed to be woven throughout the experience
Solution
Holistic UX & Product Categorization Strategy
Organized product catalog by category, benefit, and ingredient (e.g., Immune Support, Digestive Health, Thai Ginseng, etc.)
Designed product pages with scientific descriptions, sourcing details, preparation methods, and certifications
Integrated location-aware features and multilingual toggle (Thai/English) to support international expansion
Clean, Wellness-Oriented Visual Design
Built a lightweight, modern aesthetic featuring natural textures, Thai herbal motifs, and generous white space
Developed templated layouts for new product launches, B2B pages, and herbal education blogs
Created visual trust modules for quality standards, sustainability practices, and third-party testing
SEO/SEM Execution Across Local and Global Markets
Optimized metadata for core search terms: “Thai herbal supplements,” “natural anti-inflammatory capsules,” “digestive Thai herbs,” etc.
Added structured data for products, health claims, and certifications
Launched multilingual SEM campaigns focused on health-conscious consumers, distributors, and wellness retailers across SEA, North America, and Europe
Responsive Design
From mobile-first product discovery to multilingual support and location-based content, Novolife’s new site is built for the future of wellness commerce. Mobile navigation emphasizes ease of education, fast access to product benefits, and clear calls to action—whether for a retail buyer or health-conscious individual
Outcome
211
increase in organic international traffic driven by SEO, SEM, and language targeting
306
boost in average product page engagement time
650
growth in keyword rankings for ingredient- and benefit-based terms
340
increase in monthly global distributor inquiries
