At SFWP we go beyond being a Web design company. Our digital agency drives digital transformation by creating captivating brand experiences, engineering user-focused websites with future-forward design and development, and amplifying reach through tailored digital marketing strategies. Our mission is to help brands build a powerful and lasting digital presence.
Web Design & Development Agency. Custom Web Design Agency
Digital Transformation Agency Building Bold Brands
Creative Vision
Ideate
Ignite big ideas through a perfect blend of strategy, boundless creativity, and bold innovation, laying the foundation for unforgettable digital experiences.
Design-Driven Development
Build
Transform your vision into powerful, high-performing digital products and immersive experiences that are built for impact, scalability, and long-term success.
Strategic Growth
Scale
Elevate your brand to unprecedented heights with data-driven growth, precision marketing, and continuous optimization that expands reach and maximizes results.
Trusted by Innovators From These World-Class Brands
Our cohort isn’t just diverse—it’s a powerhouse network of professionals from leading companies across tech, finance, healthcare, manufacturing, and beyond. When you join, you’ll learn alongside product managers, engineers, and change-makers who are already shaping the future at the world’s most respected organizations. These aren’t just badges; they’re your new peer group—and your next set of collaborators.
Aligning design objectives with a brand’s mission and goals ensures a cohesive, impactful website.
Through strategic workshops and discovery, we explore the brand’s identity and audience, reviewing brand guidelines, customer personas, and market positioning. This forms a framework for informed design decisions, including typefaces, color palettes, navigation, and layout.
Collaborating with stakeholders, we align on objectives, priorities, and expectations to minimize misalignment. Competitor analysis and industry benchmarks help identify differentiation opportunities.
By understanding user behavior, we create a design strategy that balances usability, emotional connections, and conversions. The result is a cohesive vision integrating brand identity and user experience into a strategic design framework.
A website audit is a comprehensive evaluation uncovering opportunities to improve usability, performance, accessibility, and visual identity. It provides actionable insights into website performance and identifies barriers to user engagement and business growth.
Using tools like Lighthouse and heatmaps, we analyze metrics such as load times, navigation paths, and user interactions. The audit assesses how well the design reflects the brand’s identity and supports the user journey, with accessibility evaluated against WCAG standards.
The audit identifies “low-hanging fruits” like optimizing image sizes or refining calls-to-action for immediate impact. It also highlights long-term improvements such as restructuring navigation or updating outdated visual elements.
Clients receive a detailed report with findings, prioritized recommendations, and actionable next steps, forming a foundation for impactful website enhancements.
Not every website needs a full redesign. A targeted website refresh delivers quick results with minimal disruption by addressing specific pain points without altering the core structure. Strategic updates like refining navigation, optimizing page load speeds, or enhancing visual hierarchy create measurable improvements for users and stakeholders.
This service starts with assessing performance, usability, and design elements to identify areas for improvement, such as reducing friction in user flows or updating outdated visual elements. Simple changes like adjusting font sizes or rebalancing content spacing improve readability, while performance optimizations like compressing images or minifying code enhance speed.
A website refresh is ideal for businesses preparing for events like product launches or conferences, or those extending an existing website’s lifespan while planning a future redesign. The goal is to achieve quick wins and measurable improvements without the time and cost of a full-scale project.
Information architecture and copywriting are essential for an effective website, making content intuitive, accessible, and engaging. By understanding the brand’s tone of voice, audience needs, and business goals, we structure information with a clear sitemap and user-friendly hierarchy. This simplifies navigation and aligns with user expectations to deliver a seamless digital experience.
Copywriting complements the architecture by crafting engaging, brand-aligned content, from attention-grabbing headlines to action-driving calls-to-action.
Collaboration ensures the final output meets user needs and supports strategic goals. Together, these elements create a user-centric and business-focused website.
Website concept development is a creative yet strategic process that establishes the visual and structural foundation of a website. It starts with identifying the brand’s core values and emotional goals, translating them into design hypotheses that match the audience’s preferences.
Multiple drafts explore layout, color palettes, typography, and user flows, ensuring alignment with the brand’s identity and objectives.
Concepts are tested with tools like Lyssna.com to gather user feedback, validating the design direction. Consistent content across drafts focuses feedback on visual and structural elements.
This process creates a clear, actionable framework for later phases, making it especially valuable for rebranding or launching a new digital presence. The result is a stunning, functional website that aligns with business and user goals.
Full website creation is an end-to-end service delivering a cohesive digital presence tailored to the client’s goals and audience. It begins with strategic alignment to reflect the brand’s mission and vision while achieving business objectives. A scalable information architecture organizes content for seamless navigation and engagement.
The design phase develops a comprehensive visual identity, including custom UI kits, responsive layouts, and interactive elements. Emphasizing accessibility and performance, the development phase builds a responsive, high-performing website optimized for diverse platforms. Rigorous testing ensures functionality and consistency before launch, creating a scalable, visually appealing website that drives engagement and supports long-term growth.
A web design system provides a reusable framework for simplifying updates and ensuring visual consistency. Built on atomic design principles, it organizes UI elements like buttons, typography, and color palettes into scalable modules, enabling efficient creation of pages. This is especially valuable for organizations with evolving digital ecosystems, reducing resources needed for expansion while maintaining a cohesive user experience.
The process involves identifying core design components, assembling them into patterns and templates, and testing for usability and consistency. Accompanied by detailed documentation and training, the system empowers teams to maintain and expand websites confidently. A well-implemented design system streamlines workflows, enhances collaboration, and supports long-term growth by aligning with the brand’s identity and user expectations.
Conversion Rate Optimization (CRO) is a data-driven process to enhance user engagement and achieve business outcomes. Using tools like Crazy Egg and VWO, CRO identifies friction points such as abandoned carts or low click-through rates. Data-driven hypotheses refine elements like call-to-action buttons, navigation flows, or page layouts.
A/B testing compares webpage variations to validate improvements, such as testing headlines for higher sign-ups. CRO is especially valuable for high-traffic websites, where small changes yield significant gains. This iterative approach ensures continuous improvement, aligning the user experience with key performance indicators and evolving market trends.
Website maintenance ensures a website stays secure, functional, and aligned with business goals. This service includes routine updates, performance monitoring, bug fixes, and proactive quality assurance testing to address potential issues. A dedicated project manager coordinates efforts across development, design, and QA teams.
Key aspects include performance optimization, fast-loading operations, security updates, and minor design or content updates. These efforts keep the website fresh and competitive. By ensuring consistent performance and user satisfaction, maintenance allows businesses to focus on core activities while maintaining a reliable digital presence.
Integrations with third-party services enhance a website’s functionality, connecting tools like analytics platforms, customer support systems, or payment gateways. The process starts with assessing client needs and selecting suitable tools. Our team handles technical integration to ensure seamless compatibility and smooth operation.
Examples include embedding a Zendesk portal for support or integrating e-commerce platforms for online transactions. Customization aligns these tools with the brand’s identity and user expectations, improving functionality and the user experience. Post-integration support ensures systems remain efficient and responsive, maximizing value for the client.
The process begins with understanding the client’s brand, goals, and challenges, aligning stakeholders and setting a clear direction. Through workshops, interviews, and discussions, we define design objectives that align with the brand’s mission, vision, and values while meeting business goals.
We review brand guidelines, customer personas, and market research, benchmarking competitors to identify differentiation opportunities. Using structured exercises, visual preferences like tone and color warmth are defined to streamline communication and reduce disagreements. The result is a design strategy document, outlining goals, priorities, and metrics, forming a strong foundation for collaboration and impactful results.
The Audit & Analysis phase evaluates a website’s performance, usability, and accessibility, identifying strengths, weaknesses, and improvement areas. Using tools like Lighthouse, heatmaps, and session recordings, we analyze technical performance, user behavior, and site efficiency.
Usability testing highlights navigation issues, inconsistent design elements, and unclear call-to-actions, while WCAG standards guide accessibility evaluations. Performance metrics like page load times and responsiveness uncover bottlenecks. Findings are compiled into a detailed report with prioritized recommendations, from quick fixes like optimizing image sizes to strategies like restructuring navigation. This phase ensures targeted improvements for maximum impact.
The Quick Wins Implementation phase delivers immediate value by addressing low-hanging fruit—targeted improvements enhancing usability, performance, and visual appeal with minimal resources. This step is ideal for achieving quick results like boosting conversion rates or reducing bounce rates.
Based on the audit and analysis, opportunities such as optimizing image compression, simplifying navigation menus, or refining typography are prioritized for impact and ease of execution. Changes like adjusting call-to-action buttons or reorganizing content spacing enhance engagement and user satisfaction. This phase provides immediate benefits while laying the groundwork for comprehensive future improvements.
The Full Website Redesign or Creation phase combines strategy with execution to build a website aligned with the brand’s identity and business objectives. Whether redesigning an existing site or starting from scratch, this phase integrates creativity, technical expertise, and strategic planning.
A scalable information architecture organizes content into intuitive structures, complemented by a cohesive design system for visual consistency. The design phase reflects the brand’s personality through typography, color schemes, and interactive elements, while development ensures a responsive, accessible website optimized for diverse platforms. Rigorous testing and quality assurance deliver a polished launch, resulting in a high-performing website that drives user engagement and supports business goals.
The Design System Handover & Onboarding phase equips the client’s team to manage and scale the website post-launch. A comprehensive design system includes reusable templates, UI components, and detailed documentation to maintain consistency and scalability as the website evolves.
Key elements include training sessions where our team demonstrates using the design system, implementing components, troubleshooting, and updating workflows. Built on atomic design principles, the system organizes elements into scalable modules for easy customization and efficient updates. This phase empowers clients to confidently manage their website, ensuring it aligns with their brand identity and user expectations for long-term success.
Post-launch maintenance ensures a website performs optimally, adapting to business needs and user expectations. This phase includes routine updates, performance monitoring, and technical support, alongside regular quality assurance testing to maintain seamless functionality.
A dedicated project manager coordinates security updates, performance optimizations, and content adjustments, streamlining efforts across teams. This proactive approach minimizes downtime, resolves issues early, and keeps the website aligned with business goals, ensuring a reliable and effective digital presence over time.
B2B
Empowering B2B brands with scalable, lead-focused, professional digital design solutions.
SaaS
Crafting SaaS websites to optimize user engagement and subscription conversions seamlessly.
Fintech
Secure fintech websites blending trust, payment functionality, and intuitive data visuals.
Cybersecurity
Designing trust-focused cybersecurity web platforms emphasizing protection, encryption, and reliability.
Healthcare
Creating healthcare websites integrating patient portals, compliance, and telemedicine tools.
Startups
Building startups’ digital presence with growth, branding, and investor-oriented designs.
Case Studies
Hockey Canada
Hockey Canada
CCHP
CCHP
Protoboost.ai
Protoboost.ai
BlockPark
BlockPark
Phoenix American
Phoenix American
Deuxpardeux
Deuxpardeux
Denim Society
Denim Society
Mobilia
Mobilia
Paris Jewellers
Paris Jewellers
Pajar Canada
Pajar Canada
See what others are
saying about us
Why SFWP Experts?
Web design & development
- Creative web design
- Web development
- Copywriting
- E-Commerce
- WordPress
Get top-tier development services delivered by our handpicked network of skilled Salient and WordPress experts, exclusively through our partners at ThemeNectar.
Web design & development
- Creative web design
- Web development
- Copywriting
- E-Commerce
- WordPress
Get top-tier development services delivered by our handpicked network of skilled Salient and WordPress experts, exclusively through our partners at ThemeNectar.
Web design & development
- Creative web design
- Web development
- Copywriting
- E-Commerce
- WordPress
Get top-tier development services delivered by our handpicked network of skilled Salient and WordPress experts, exclusively through our partners at ThemeNectar.
B2B
Empowering B2B brands with scalable, lead-focused, professional digital design solutions.
SaaS
Crafting SaaS websites to optimize user engagement and subscription conversions seamlessly.
Fintech
Secure fintech websites blending trust, payment functionality, and intuitive data visuals.
Cybersecurity
Designing trust-focused cybersecurity web platforms emphasizing protection, encryption, and reliability.
Healthcare
Creating healthcare websites integrating patient portals, compliance, and telemedicine tools.
Startups
Building startups’ digital presence with growth, branding, and investor-oriented designs.
Refresh and reposition
Update your brand and product to maintain relevance, raise a new round of investment, and appeal in a dynamic market.
- Audit and positioning
- Brand strategy and personality
- Creative platform
- Visual identity redesign
- Website or app redesign
Scale up and expansion
Amplify your market presence, engage new audiences and branch into new categories.
- Brand identity development
- Brand family
- Illustrative system
- Design system
- Guidelines
Team extension
Augment your marketing, brand, or product team to support business growth and transformation.
- Brand & marketing design support
- Ongoing UI/UX design
- Motion design
- Frontend & backend development
- QA & maintenance
Prepare for M&A or IPO
Seamlessly integrate and align brands or prepare your brand for public offering and major corporate changes.
- Strategic narrative
- Pre-IPO audit & refresh
- Visual assets and guides
- Brand governance
New York’s Custom WordPress Web Design Solution
At SFWPExperts, we specialize in creating custom WordPress websites that deliver exceptional design, performance, and functionality.
What our
partners say
Awards & recognition
Webflow
TechCrunch
Clutch
DesignRush
CSS Design Awards
Enterprise reinvention
Bring agility to your enterprise
You can use Stripe not only to accept payments but also to quickly support new markets, upgrade existing systems and tools, go direct-to-consumer, and engage customers with subscriptions and marketplaces. Get expert integration guidance from our professional services team and certified partners so you can see value with Stripe faster.
Millions
BMW owners using ConnectedDrive Store
350+
US dealerships
Products used
BMW owners using ConnectedDrive Store
Millions
BMW owners using ConnectedDrive Store
350+
US dealerships
Products used
BMW owners using ConnectedDrive Store
Millions
BMW owners using ConnectedDrive Store
350+
US dealerships
Products used
BMW owners using ConnectedDrive Store
Millions
BMW owners using ConnectedDrive Store
350+
US dealerships
Products used
BMW owners using ConnectedDrive Store
Our New York WordPress Website Design Delivery Approach
As a leading New York WordPress web design company, SFWP Experts follows a comprehensive process, from strategy and design to development, testing, and ongoing support for optimal results.
Project Estimate
Wireframe & Site Structure
Design Mockups for Key Pages
Content Development
Quality Assurance (QA)
Post-launch enhancement
Deployment
Accurate Project Estimates for Seamless Planning
A project estimate is a crucial step in the planning and budgeting of a successful website development project. At SFWPExperts, we provide comprehensive estimates to ensure clarity and transparency throughout the project.
Our estimates include:
- Scope and Requirements Assessment:
- Time and Cost Breakdown:
- Phased Approach:
With an accurate project estimate, we help clients make informed decisions, avoid unexpected costs, and keep the project on track and within budget.
Building Your Website’s Foundation
Wireframing and site structure are critical steps in web design, providing a clear blueprint for your website’s functionality and user experience. At SFWPExperts, we focus on both to ensure your site is well-organized and intuitive.
Here’s how we approach it:
- Wireframing for Layout and Functionality
- Logical Content Organization
- Optimized User Experience
By focusing on wireframing and site structure, we establish a solid foundation for a website that is both functional and engaging.
Visualizing Your Website’s Key Pages
Design mockups for key pages are a crucial step in the web design process, offering a visual preview of your website before development. At SFWPExperts, we create detailed mockups to ensure your website aligns with your vision and business goals.
Here’s how we approach it:
- Visual Representation of Key Pages
- Early Feedback and Revisions
- Functionality and Aesthetic Alignment
By creating precise and aesthetically pleasing mockups, we ensure a seamless transition from design to development, keeping the website’s look and functionality on track.
Engaging Your Audience with Valuable Information
Content development is essential for creating, curating, and organizing content that effectively communicates a brand’s message. At SFWPExperts, we focus on crafting high-quality content that enhances user experience and supports SEO efforts.
Here’s how we approach it:
- Creating Compelling and Relevant Content
- SEO Optimization
- User-Centric Approach
By combining creativity with strategy, we ensure your website’s content is engaging, informative, and optimized for both users and search engines.
Ensuring a Flawless WordPress Website
At SFWPExperts, quality is at the core of our process. Our dedicated quality assurance team ensures that every aspect of your website meets high standards and aligns with your requirements.
Here’s how we approach it:
- Detailed Testing Plan
- Rigorous Automated Testing for Complex Projects
- Robust and Scalable Solutions
With our thorough testing process, we deliver a high-performing, dependable website designed for long-term success.
Post-Launch Enhancement: Optimizing Your Website for Continued Success
Post-launch enhancement is key to refining and optimizing your website after it goes live. At SFWPExperts, we view the launch as just the start of your website’s journey.
Here’s how we ensure ongoing improvement:
- Performance Monitoring and User Analysis
- Ongoing Optimization and Updates
- Adapting to Business and Technology Changes
Through post-launch enhancements, we help your website thrive in an ever-changing digital landscape, ensuring long-term success.
Deployment: Launching Your Website for Maximum Impact
Deployment is the final step in the website development process, where your site goes live for public access. At SFWPExperts, we ensure a seamless deployment process, making sure your WordPress site is optimized and fully functional.
Here’s how we approach deployment:
- Domain Setup and Server Configuration
- Performance, Security, and Functionality Optimization
- Testing and Monitoring
With our comprehensive deployment process, we ensure that your website is ready for success from day one.
Transform Your Business Success Through Exceptional New York WordPress Web Design
We’re an NYC WordPress website design company specializing in custom, functional, and aesthetically brilliant websites.
EXPERIENCED TEAM
Our experienced New York website designers and marketers bring unmatched expertise to each project. We deliver exceptional web design and marketing services that combine creativity with functionality, ensuring your website stands out. With a focus on quality and innovation, we craft solutions that drive engagement and meet your business objectives.
CUSTOMIZED STRATEGIES
We craft tailored web design and marketing strategies, alongside graphic design solutions, to align perfectly with your business goals.
INNOVATIVE SOLUTIONS
With a creative approach, we ensure your website and marketing campaigns stand out, establishing a strong market presence.
PROVEN RESULTS
Our established web design company has consistently delivered successful projects, helping clients meet their business goals.
CLIENT-CENTRIC APPROACH
Your satisfaction drives us to tailor services that meet your unique needs for web design and marketing.
LOCAL INSIGHT
Located in NYC, we harness our in-depth local knowledge to offer valuable insights tailored to your business. Our unique perspective allows us to craft solutions that resonate with the local market, giving your brand a competitive edge. We ensure strategies that drive results and align with your business goals.
Investing in teamwork pays off
338
return on investment1
38
million in productivity savings1
85
say Slack has improved communication2
49
feel more productive2
Frequently asked questions
Why should my company use Slack?
Excellent question. Slack is a way for your entire company to communicate. It replaces email with something faster, better organised and more secure. Instead of one-off email chains, all your communication is organised into channels that are easy to create, join and search. When there’s a channel for everything that’s happening at your company, everyone knows exactly where to go to get work done.
Is a credit card required for a trial?
Excellent question. Slack is a way for your entire company to communicate. It replaces email with something faster, better organised and more secure. Instead of one-off email chains, all your communication is organised into channels that are easy to create, join and search. When there’s a channel for everything that’s happening at your company, everyone knows exactly where to go to get work done.
How can I cancel my trial?
Excellent question. Slack is a way for your entire company to communicate. It replaces email with something faster, better organised and more secure. Instead of one-off email chains, all your communication is organised into channels that are easy to create, join and search. When there’s a channel for everything that’s happening at your company, everyone knows exactly where to go to get work done.
Weighted average. Based on 2,707 survey responses from weekly Slack users in the US, UK, Australia and Canada with a ± 2% margin of error at 95% CI (December 2021) 2 All values are reported in risk-adjusted, three-year present value. ‘The Total Economic Impact of Slack for Technical Teams’, Forrester, 2020
What our
partners say
Incredible companies use SFWP Experts
Contact our sales team
We're happy to answer questions and get you acquainted with Slack.
Learn how to increase team productivity
Learn how to increase team productivity
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Incredible companies use SFWP Experts
Featured clients
We specialize in building custom web applications tailored to businesses of all sizes, from early-stage startups to Fortune 500 companies. Enabling businesses to achieve their business goals.
