Moov Yoga is a yoga and movement studio with locations in Vancouver and Ottawa, Canada. Known for its holistic approach to wellness and welcoming community vibe, Moov offers a wide range of yoga and movement classes that cater to all levels and body types. As the studio grew its footprint and digital reach, it needed a website that could keep up—with better tools for discovery, booking, class promotion, and SEO. SFWP Experts partnered with Moov to build a site that matched their spirit: warm, clear, responsive, and ready to scale
Project Overview
Industry
Health & Wellness · Fitness · Yoga Studio
Services
Web Design, Web Development, Content Strategy, UI/UX, SEO/SEM
Challenges
Lack of location clarity
Visitors were often confused about class availability and schedules between Vancouver and Ottawa
Booking system disconnect
The previous user flow made it hard for clients to find, filter, or reserve classes—especially on mobile
Weak SEO visibility
Moov wasn’t ranking for essential local queries like “yoga studio Vancouver,” “Ottawa vinyasa class,” or “yoga for beginners near me.”
Missing brand expression
The existing site didn’t capture the welcoming, community-first ethos that defines the Moov experience
Research & Discovery
We worked closely with Moov’s instructors, studio managers, and clients to understand booking behaviors, brand voice, and content gaps. Key insights included:
Mobile is the primary channel
Over 75% of traffic came from mobile—often for real-time schedule access or drop-in info
Community-first language matters
Clients resonated with inclusive, down-to-earth messaging over wellness buzzwords
Location-specific SEO was underutilized
Each city needed its own landing pages, testimonials, and local content to boost discoverability
Solution
Dual-Location Navigation & Booking Flow
Developed distinct landing pages and class schedules for Vancouver and Ottawa, including local events, instructors, and pricing
Integrated a seamless booking platform with filterable views by class type, instructor, time, and experience level
Designed “Quick Book” CTAs and mobile-optimized class descriptions to reduce friction and increase conversions
Holistic Brand & Content Strategy
Refreshed all content with inclusive, calming language rooted in Moov’s values: balance, presence, and accessibility
Created new pages for Class Types (Vinyasa, Restorative, Strength & Flow), Instructor Bios, and Studio Philosophy
Designed reusable templates for retreats, workshops, and teacher training events
SEO/SEM Launch for Local Studio Growth
Optimized pages for location-based queries: “best yoga studio in Vancouver,” “Ottawa yoga for beginners,” “movement therapy near me”
Structured metadata and alt text to improve organic visibility across key content blocks
Launched Google Ads campaigns targeted by city, time of day, and user intent (drop-in, new student, prenatal, etc.)
Responsive Design
The new Moov website was built with mindfulness in mind—literally. From class search to schedule check-ins, every page was optimized for clarity, speed, and calm mobile navigation. Drop-in users could register in seconds, while long-time members could explore retreats and workshops without friction
Outcome
121
increase in average pages per visit
350
boost in RFQ form conversion rate
388
growth in organic industry-specific keyword rankings
300
increase in monthly demo and consultation inquiries
