Vanfax is one of Canada’s largest and most trusted distributors of automotive glass, serving dealers, installers, and collision repair shops nationwide. Guided by its core values—Qualité, service et valeur (“Quality, service and value”)—Vanfax offers an extensive inventory, fast delivery, and dependable customer support. As digital channels became increasingly important for order placement and product discovery, SFWP Experts partnered with Vanfax to deliver a modern, responsive platform focused on B2B usability, speed, and customer satisfaction
Project Overview
Industry
Automotive · B2B Distribution · Logistics
Services
Web Design, Web Development, Content Strategy, UI/UX, SEO/SEM
Challenges
Outdated ordering experience
Customers struggled with a clunky interface for browsing products, checking availability, and placing orders
Lack of mobile optimization
Many technicians and field teams needed access via mobile, but the site was slow and not mobile-friendly
Low product visibility
Despite an extensive inventory, search and filtering made it difficult to locate the right part quickly
No clear SEO structure
The brand wasn’t appearing in search results for product categories or regional queries like “auto glass supplier Toronto.”
Research & Discovery
We conducted in-depth stakeholder interviews with Vanfax sales teams, customer service reps, and large-volume clients across provinces. Key insights:
Search speed drives loyalty
Customers needed to find SKUs and product compatibility fast—especially in high-volume, time-sensitive settings
Reorder simplicity matters
Many customers order the same products repeatedly and needed saved lists and quick-reorder tools
Bilingual and regional support
With clients across Canada, French/English parity and local dealer support were essential
Solution
B2B-Optimized UX & Ordering Flow
Developed a mobile-responsive, login-based ordering system with smart search, category filtering, and VIN lookup integration
Created dedicated workflows for frequent buyers, including saved carts, reorder buttons, and inventory availability by region
Added account management modules with order history, invoices, and account-specific pricing
Visual Redesign with Clarity and Credibility
Modernized the Vanfax brand expression with bold visuals, streamlined layouts, and bilingual content toggles
Designed clear product detail pages with specs, installation instructions, and vehicle compatibility info
Highlighted key differentiators like delivery speed, inventory breadth, and customer service excellence
SEO & SEM Strategy for Searchable Inventory and Regional Reach
Optimized metadata for product pages and parts categories (“windshield distributor Canada,” “OE replacement side glass,” etc.)
Structured regional landing pages for high-volume markets including Montreal, Vancouver, Calgary, and Toronto
Launched paid campaigns for business buyers searching for same-day delivery and wholesale auto glass fulfillment
Responsive Design
The new Vanfax platform is engineered for busy shops and mobile technicians. From searching for a windshield by make/model to checking delivery cutoffs on the road, the responsive design ensures speed, usability, and confidence across devices
Outcome
68
decrease in average product search time
225
increase in mobile conversion rate
624
growth in organic keyword rankings for auto glass + location terms
56
boost in B2B repeat orders through the account portal
