Retrace AI is transforming the dental care ecosystem with an intelligent automation platform that supports providers, payers, and patients alike. Designed to function as an always-on assistant for dental practitioners, Retrace uses AI to optimize claims, reduce errors, and improve outcomes. They partnered with SFWP Experts to craft a digital experience that would showcase their innovation, simplify their message, and drive adoption across the dental and healthcare space
Project Overview
Industry
Healthtech · AI · Dental Insurance Automation
Services
Web Design, Web Development, Content Strategy, UI/UX, SEO/SEM
Challenges
Complex AI product story
Retrace’s capabilities spanned multiple stakeholders—dentists, insurance providers, and patients—yet the messaging didn’t clearly articulate value to each audience
Lack of trust-building signals
Healthcare professionals required reassurance around security, accuracy, and regulatory compliance
Limited lead generation
The site lacked strong CTAs, and there was no clear funnel for converting visits into demo requests or contacts
Outdated performance
Long load times and minimal optimization hindered both user experience and SEO rankings
Research & Discovery
Our strategy team collaborated with Retrace’s product and partnerships leads to map stakeholder journeys and identify decision-making pain points:
Providers
needed fast, error-proof claim handling and EHR integration clarity
Payers
wanted transparent ROI, automation insights, and compliance assurance
Patients
needed approachable language around AI involvement and data security
Solution
Unified Storytelling & Messaging Framework
Structured content around core personas (Practitioners, Payers, Patients) with benefit-driven language
Created microcopy and data visuals to explain complex AI processes in simple terms
Developed an insight-rich blog and case study section to demonstrate industry leadership
Modern UX Design & Scalable Development
Designed a responsive, conversion-oriented experience built in React for speed and agility
Included motion design and micro-interactions to reflect AI fluency and digital precision
Developed flexible landing page templates for product launches, webinars, and whitepapers
SEO/SEM Strategy Execution
Optimized for high-intent search terms (e.g. “AI dental claims,” “automated dental billing,” “payer-provider integration tools”)
Built semantic page structures, healthcare schema markup, and alt-tagged graphics
Launched Google Ads campaigns targeting providers and DSOs in U.S. metro areas
Responsive Design
Retrace’s site was designed mobile-first for busy practitioners and C-suite users on the go. From fast-loading resource hubs to demo request flows, every touchpoint adapts seamlessly to tablets, desktops, and mobile without sacrificing functionality or design integrity
Outcome
188
increase in average session duration
329
growth in monthly demo requests
337
increase in indexed keywords
73
improvement in mobile page speed
