BlockPark is a blockchain-based property management platform revolutionizing how investors, managers, and tenants interact. Built on Hyperledger, BlockPark removes friction from property operations by decentralizing control, ensuring transparency, and enabling real-time data access. They partnered with SFWP Experts to develop a future-forward digital platform that positions them as a leader in Web3 real estate.
Project Overview
Industry
Real Estate Technology · Blockchain (Hyperledger)
Services
Web Design, Web Development, Content Strategy, UI/UX, SEO/SEM, Blockchain Integration
Challenges
Complexity of blockchain tech
The core platform ran on Hyperledger, but most users—property managers and investors—had no blockchain background.
Legacy UX issues
Prior designs were dense, unresponsive, and lacked clear user journeys across devices
Low organic visibility
Despite its innovation, BlockPark was struggling to appear in search results or attract inbound leads.
Trust deficit in Web3
Visitors were hesitant to trust a blockchain platform without strong brand messaging and social proof
Research & Discovery
We conducted stakeholder interviews, user testing, and a competitive audit of PropTech and blockchain-first platforms. Key insights:
Simplicity sells
Web Design, Web Development, Content Strategy, UI/UX, SEO/SEM, Blockchain Integration
Trust signals were vital
Security, compliance, and real-world case studies needed front-and-center placement
Opportunity in content
Few competitors had real SEO or education strategies to explain blockchain’s role in real estate
Device parity mattered
Over 60% of sessions came from mobile, especially from investor dashboards
Solution
We delivered a full-stack digital transformation with modern UX, seamless blockchain integrations, and a scalable content strategy.
UI/UX & Content Strategy
Designed intuitive dashboards for property managers, investors, and tenants
Wrote plain-English microcopy that translated blockchain actions (like “tokenized ownership”) into everyday terms
Created animated flows to visually explain how smart contracts and permissioned ledgers function in the platform
Web Design & Development
Built a responsive web app powered by a headless CMS for marketing flexibility
Introduced conversion-driven landing pages targeting investor onboarding and tenant enrollment
Used React + Tailwind for modular, performance-optimized UI components
Blockchain Integration on Hyperledger
Engineered a custom API layer to visualize on-chain data (e.g., rent collection, maintenance logs)
Enabled property tokenization workflows with permission-based access control
Seamlessly integrated KYC/AML checks for investor onboarding
SEO & SEM Execution
Built a content library of FAQs, use cases, and explainers optimized for Web3 + PropTech search intent
Reduced page load times to <2s for Core Web Vitals compliance
Launched targeted PPC campaigns that cut acquisition cost by 32% within the first 60 days
Responsive Design
The platform was built with mobile-first thinking—especially critical for on-the-go property managers. All dashboards, investor views, and call-to-actions were tested across 12+ viewport sizes. Dynamic data tables auto-adjust to device width, and charts animate smoothly below 30ms for real-time updates.
Outcome
53
decrease in mobile bounce rate
323
increase in monthly demo sign-ups
757
growth in indexed keywords
375
increase in on-chain token request actions
